My screen-reader is a dog trainer?!?

So the software I use to read my computer screen is both a screen magnifier and (if I want it to) a screen reader that links, bookmarks, etc are read to me.  I usually just use the speech for browsing the internet .  For whatever reason though, as it's reading through my bookmarks, it reads My Smart Puppy several notes higher and more excitedly than all my other 45416341 bookmarks in my browser.  Perhaps MSP is more exciting, after all, than say Facebook, Netflix, or even Amazon?    I do NOTICE the tone change more when it reads MSP than the other bookmarks- so perhaps I'm being trained?  Perhaps I should be clicking on MSP more?  lol  Aaaaaaah the mystery of computer software.